Twas the summer of ‘03, and sales numbers were lean,
The economy was slow and competition was mean.
Marketing was asked to create leads from thin air,
Salespeople were pulling out tufts of our hair.
The Internet provided company listings for free,
but who sells to buildings, not you and not me.
We sales types needed contacts or prospects to call,
or we’d find ourselves working at Wendy’s by fall.
Hoovers and One source tried to provide what was needed,
But thousands of C-Level calls went unheeded.
Doing the Admin shuffle was the industry norm,
Or guessing at emails and spamming – bad form!
When out on the web scene there arose some good chatter,
The Wisdom of Crowds in a website that mattered.
Could Jigsaw.com glean good leads from the masses,
Or was it two sales guys talking out of their asses?
The economy was slow and competition was mean.
Marketing was asked to create leads from thin air,
Salespeople were pulling out tufts of our hair.
The Internet provided company listings for free,
but who sells to buildings, not you and not me.
We sales types needed contacts or prospects to call,
or we’d find ourselves working at Wendy’s by fall.
Hoovers and One source tried to provide what was needed,
But thousands of C-Level calls went unheeded.
Doing the Admin shuffle was the industry norm,
Or guessing at emails and spamming – bad form!
When out on the web scene there arose some good chatter,
The Wisdom of Crowds in a website that mattered.
Could Jigsaw.com glean good leads from the masses,
Or was it two sales guys talking out of their asses?
